Network Marketing with a Soul
Trailblazer David Nemelka’s Vision of the Future
Summary
Engage Global CEO David Nemelka sits at a large desk in his NE corner office in Provo, Utah. Apart from the windows, every inch within this space is filled with photos and curios that are inspiring
and symbolic—more reflective of his undergrad minors in Chinese and philosophy than his Wharton MBA. Nemelka intentionally faces his “Wall of Inspiration,” covered with photographs of inspiring faces: Martin Luther King Jr, Gandhi, Desmund Tutu, Rosa Parks and Nelson Mandela.
Like these luminaries, Nemelka is a trailblazer bent on changing the world—in his case, the microcosmic world of network marketing. “I’ve been told that what we’re trying to do is impossible,” he says. “But we’re going to prove that the impossible can be done.”
Summary
Engage Global CEO David Nemelka sits at a large desk in his NE corner office in Provo, Utah. Apart from the windows, every inch within this space is filled with photos and curios that are inspiring
and symbolic—more reflective of his undergrad minors in Chinese and philosophy than his Wharton MBA. Nemelka intentionally faces his “Wall of Inspiration,” covered with photographs of inspiring faces: Martin Luther King Jr, Gandhi, Desmund Tutu, Rosa Parks and Nelson Mandela.
Like these luminaries, Nemelka is a trailblazer bent on changing the world—in his case, the microcosmic world of network marketing. “I’ve been told that what we’re trying to do is impossible,” he says. “But we’re going to prove that the impossible can be done.”
Story
Nemelka’s quest started about five years ago, when he set aside a decades-long career in finance and investment banking to be CEO of Engage Global. “When I took over,” he explains, “my great challenge was to create a company that offered an opportunity consistent with the integrity and efficacy of our products.”
To achieve that end, Nemelka knew Engage Global would have to discard the traditional recruiting-based model in favor of a customer-based approach.
Challenge
If there’s one thing Nemelka is unequivocally sure of, it’s the efficacy of the Engage Global product line and the integrity of its Chief Innovator, Dr. Kedar Prasad. To ensure their distributors could attract and retain customers, Nemelka and team priced their scientifically tested and clinically proven product for mass appeal; their main supplement, Micro Daily, costs less than $2/day.
But “no company is built only on product,” Nemelka clarifies—no matter how effective and appropriately priced. To realize his vision of a customer-based model, he needed a compensation plan equal to the efficacy and integrity of his product.
Four years in the making, the Engage Global compensation plan has a lofty goal: for 100% of their health advocates (HAs) to make money. “We aren’t there yet,” Nemelka admits, but their statistics are nevertheless impressive: Nearly half of Engage Global’s HAs make money within 60 days.
The plan is unique in several ways:
• It’s simple. HAs know at the end of each month exactly what they’ll be paid.
• It rewards HAs for bringing customers—not for recruiting more advocates.
• It rewards HAs 100% commission for each new subscribing customer who makes at least two purchases.
• To incentivize team builders (and influencers), it rewards at higher percentages for increased volume (measured by dollar amount of products sold).
“Most other platforms are stuck in the past so their flexibility and adaptability is really poor. But with DirectScale, in sharp contrast, our company is more stable and scalable than anything we’ve ever worked with.”
Solution
After test driving two other platforms, Nemelka and Engage Global chose DirectScale. “DirectScale is the only company that aligns with the values we’re trying to bring to the industry,” Nemelka explains. “That’s why we partnered with DirectScale.” The most important of these values is a focus on the customer. “We want to deliver a great customer experience,” Nemelka stresses. To do that, the company needed DirectScale for its “seamless integration of distributors, team building, compensation plan, and customer acquisition strategy.”
If you’re trying to lead the new world,
DirectScale is the go-to.
—Dave Nemelka, CEO
Engage Global
Additionally, the DirectScale pricing structure is well-suited for small-to-medium-sized companies. The cost of other platforms, Nemelka adds, often proves to be a “barrier to entry” for companies like Engage Global. More important, many of these other platforms are “stuck in the past,” Nemelka says, so “their flexibility and adaptability is really poor.” With DirectScale, in sharp contrast, “our company is more stable and scalable than anything we’ve ever worked with,” Nemelka concludes.
Action
Engage Global and DirectScale, Nemelka points out, “are fighting the same headwinds,” referring to the industry’s resistance to the customer-centric focus that Nemelka and DirectScale believe is the industry’s future. Like Engage Global, for companies trying to lead the new world, DirectScale is the go-to.”
“One of the things I love about DirectScale is that it isn’t trying to be everything.” DirectScale, he explains, o ers a powerful database, the means of creating and maintaining unique compensation plans, and a powerful engine. DirectScale, in other words, offers a platform into which companies like Engage Global can plug in “the best of the best to create an overall experience that is seamless and highly integrated.”
“We want to deliver a great experience and needed DirectScale for its seamless integration of distributors, team building, compensation plan, and customer acquisition strategy.”
Result
Nemelka recognizes that because of Engage Global’s pioneering approach to network marketing, success (measured financially) will take time. “We’re like wine,” he says. “We’re going to get better as we age.” And DirectScale? It too, Nemelka shares, is at a point in its evolution where it will “just get better and better and better.”
To Nemelka, Engage Global and DirectScale share a desire to be disrupters of the status quo; “DirectScale is the only company I’ve interacted with on the technology side that shares my vision.” Thinking outside of the proverbial box, the two companies have confidently left the past behind and are climbing together into the future. “We’re trying to change the world,” Nemelka says, “and in DirectScale, we see a partner that can help us do that.”
“DirectScale offers a platform into which we can plug in the best of the best to create an overall experience that is seamless and highly integrated.”
About Engage Global
Industry: Health, Wellness & Fitness
Location: Provo, Utah
Overview: Engage Global brings a formula to the industry that focuses on targeting oxidative stress and reducing the amount of free radicals in the body to achieve overall health.
http://www.shop.microdaily.com/
info@engage-global.com
(801) 655-4501
About DirectScale, Inc.
Based in Lindon, Utah, DirectScale has been setting the standard for social and direct sales industry software platforms since 2013. DirectScale’s powerful SaaS platform boasts fully configurable management tools that are vital to not only running, but to efficiently tracking so you can know and grow a business.
With its focus on providing an intuitive and impactful customer experience to both corporate clients and independent sellers, DirectScale has revolutionized the way direct selling businesses can be launched and managed.
DirectScale Ecommerce and DirectScale Fast Growth are integral components of the platform. DirectScale Ecommerce not only provides you ecommerce sites that more effectively sell your products, but it also includes email marketing, remarketing and abandoned shopping cart tools that help recover lost revenue.
DirectScale Fast Growth is a powerful set of tools that help distributors sell more of your products and services faster. Dynamic daily task lists help each seller know what to do next to help each prospect in their funnel quickly and easily progress through the journey to buy. Statistics of all activities of both sellers and prospects, including clicks, time spent, downloads, collateral sent and opened, etc., are automatically tracked so sellers always know the exact stage of the journey where each of their leads is.
The DirectScale Marketplace empowers customers to choose from multiple external service providers or opt to integrate with their own preferred providers to extend the power of the platform and even override core processes to exactly fit their own needs. The platform is fully extensible using REST APIs and therefore, able to meet the custom needs of corporate users and independent sellers. DirectScale is committed to helping both organizations and their distributors plan for and drive growth. Its vast experience in the direct sales and software industries have proven time and again that the company truly understands how to help clients succeed. To learn more or request a demo, visit directscale.com.