Increase enrollments and keep them long term, and set triggers to send out targeted promotions and training
The previous two blog posts in this series discussed how critical great customer experiences are to the success of your MLM company. I presented some statistics from a 2019 study that showed the difference between the leading customer experience companies and those with the poorest customer experiences.* A whopping 121%!
I also suggested a couple of questions you should ask yourself to discover whether or not you really have the right MLM software solution to help you provide the best experiences to your distributors. Those questions included evaluating your MLM software to see if it enabled you to make the most money possible from your business.
They also covered the need for your MLM software to give you the freedom and flexibility to customize various aspects of the distributor experience. If your software doesn’t provide you with the critical ability to customize the experiences you’re providing, you should definitely be shopping around for another solution. (For a list of all the questions posed in this blog series, see Sidebar 1.)
Jumping into the last question, does your MLM software enable your distributors to increase the number of enrollments in their downlines and does it help enrollees be successful long term? A key to attracting and retaining more distributors is by providing them with a great experience from the beginning. You should be able to motivate and enable your distributors to build their businesses, all without paying for additional help from the software vendor.
Most new enrollees usually don’t start out in an MLM business as full-time distributors. They’re new to your business and are usually part-time, evening and weekend workers. They often aren’t tied to your business the way they are to their full-time jobs with guaranteed pay and benefits—yet. So if they don’t have a great—and simple—experience of signing up and making their first dollar, the result might not be what you want. Many become disenfranchised and feel like it’s too hard and they can’t do it by themselves. It happens all too often.
But there is a way to stop self-sabotaging your business. Motivating—and keeping—your new enrollees is a process, but it shouldn’t be your full-time job. Your most productive distributors probably don’t start off as Diamonds. You must give them a great experience of getting the right amount and type of training at exactly the right points along their journey. They need help to make their first dollar and also their first rank advancement as quickly as possible, but you should automate a lot of that help. Much of the hand-holding can be done through the right experiences that are automatically delivered to them when the system is triggered by certain events, such as making their first sale, reaching their personal volume goal, advancing to the next rank, and many others.
It’s the 21st century and the preferred type of training is interactive, engaging and must be delivered in the way the learner wants. You can’t require your enrollees to access their training, say, on a desktop. People live on their mobile devices and there’s no turning back. You need to deliver top-quality videos, and every other form of interactive training to your student however they want to access it. You should also test their understanding of what they just learned to ensure they have mastered the material. Progress through a training cycle should be dependent upon showing their comprehension of the material.
Then find out if your MLM software enables you to provide those exceptional experiences. Do you automatically deploy specific training to a distributor depending on system triggers, such as rank advancement? Can you create triggers within the software that would, for example, automatically deliver training and incentives to help a distributor with a low monthly PV become motivated and learn the strategies to reach their volume goal before the end of the month?
These are just some of the ways your MLM software should be able to increase enrollments and increase their retention. If enrollees have a great experience from the start, they’ll be much more likely to stick around as the money starts rolling in. That quick first dollar can save, or sink, your business. So if your MLM software can’t automatically deploy a great training and testing experience based on triggers to your most important customers, again, you should find an MLM solution that can.
Your MLM software needs to actively accomplish only two things given that your business offers valuable products or services. First, it must increase your revenue by increasing your orders through a great and customizable customer experience. And second, it must increase and retain your enrollments thereby giving you more people doing the work of making money.
The software you use to run your business should be a major vehicle for you to grow and strengthen your business and everyone in it. Using mainly the tools in your MLM software, you should be able to tell where the weak links are in your organization and make the needed changes to get your revenue stream back on track making the maximum amount possible.
Now, you’ve probably realized that you’re suffering from buyer’s remorse; you bought an MLM platform that doesn’t fill all your needs. But it’s OK; now you know how to solve it: go shopping for a more comprehensive MLM software suite that will enable you to provide the great custom experiences your most important customers deserve. But this time don’t be fooled into buying a cheap knockoff. You did that last time.
Eight Questions You Need to Answer About Your MLM Software (That Not Even Google Can Answer)
1) Who’s your customer?
2) Is your MLM software helping or hindering you from making the maximum amount of money you can from your business?
3) Can you customize your MLM software to do what you need and want it to do so it provides your distributors with the best experience possible?
4) Does your platform allow your unique enrollment process to be customized quickly and easily or does it involve that same help-desk ticket and a team of vendor developers from the last question?
5) Does your MLM software enable your distributors to increase the number of enrollments in their downlines?
6) Does it help enrollees be successful long term?
7) Can you automatically deploy specific training to a distributor depending on system triggers, such as rank advancement?
8) Can you create triggers within the software that would, for example, automatically deliver training and incentives to help a distributor with a low monthly PV become motivated and learn the strategies to reach their volume goal before the end of the month?