Giggin’ in the Time of COVID
October 15, 2020 1:27 pm Leave your thoughtsIt’s hard to think of something that COVID-19 hasn’t disrupted. And with the virus still not under control, the world…
Author Archives for Scott Sipherd
Innovate and Thrive
May 22, 2020 1:02 am Leave your thoughtsThe 1990s introduced the concepts of “business disruption” and “disruptive innovation” to the world stage and we’ve analyzed and applied them to dozens of companies and industries since then. They’ve impacted business and changed the way we live, but none of them can hold a candle (or high-efficiency LED light bulb) to what we’re experiencing now and in the near future. What will you see in your company when you look back in a year or two? Survival or Innovation?
Understanding the Relationship Between Influencer Marketing and Social Selling
March 6, 2020 8:21 pm Leave your thoughtsMost influencers have social media to thank for their popularity and authority status in the eyes of so many followers. These popular individuals have the power to change behavior through social media. And that behavior often involves buying a product or service. After all, the influencer marketing industry has ballooned to a worth of $10 billion for a reason. That’s exactly why businesses across the globe are building relationships with influencers who can help them with social selling.
6 Smart Ways to Boost Revenue with Social Media
February 28, 2020 9:42 pm Leave your thoughtsIt’s clear that you need to make the most out of social media platforms if your goal is to generate more sales in the digital economy. Take a look at six effective strategies that will help you increase revenue through social media.
How to Train Your Team for Social Selling
February 20, 2020 8:58 pm Leave your thoughtsIf you want social selling to work for your business, you need to define it to your team clearly. They need to know social selling trends and how they will affect business.
Social Selling Tools: How To Transform Your Sales
February 6, 2020 7:55 pm Leave your thoughtsIt’s not enough to put up a few posts on Twitter or Instagram pointing people towards your site. In order for social selling to work, you have to know what people are looking for on social media, tap into the social mindset, and get outside help if you need it.
54 Mind-Blowing Stats about Social Selling
January 23, 2020 8:21 pm Leave your thoughtsWe’ve compiled a list of social selling statistics to give you important insights and help you approach your followers the right way: Social selling is the latest wave in the tech-driven consumer revolution, and you should be part of it.
Best examples of how to use Social Media for Selling
January 16, 2020 7:25 pm Leave your thoughtsGet inspiration for totally do-able social selling ideas from real-life brands, like Bombas, Batoko, and Sephora.
8 Social Selling Trends That Will Dominate 2020
January 9, 2020 10:10 pm Leave your thoughtsThere’s no denying that social networks have changed the way companies and salespeople approach prospective companies. As a result, social selling has a significant impact on the sales process.
How to Win Over Customers with Social Selling
December 1, 2019 1:58 am Leave your thoughtsStruggling to connect with your social media followers? Check out our guide that shows you how to win over customers with social selling.
Build It Or Buy It: How Unique Are You?
September 10, 2019 2:18 pm Leave your thoughtsBuilding your own MLM technology platform is possible, but does it make sense? IDG recently surveyed hundreds of CIOs and…