Author Archives for Scott Sipherd

Innovate and Thrive

May 22, 2020 1:02 am Published by Leave your thoughts

The 1990s introduced the concepts of “business disruption” and “disruptive innovation” to the world stage and we’ve analyzed and applied them to dozens of companies and industries since then. They’ve impacted business and changed the way we live, but none of them can hold a candle (or high-efficiency LED light bulb) to what we’re experiencing now and in the near future. What will you see in your company when you look back in a year or two? Survival or Innovation?

Understanding the Relationship Between Influencer Marketing and Social Selling

March 6, 2020 8:21 pm Published by Leave your thoughts

Most influencers have social media to thank for their popularity and authority status in the eyes of so many followers. These popular individuals have the power to change behavior through social media. And that behavior often involves buying a product or service. After all, the influencer marketing industry has ballooned to a worth of $10 billion for a reason. That’s exactly why businesses across the globe are building relationships with influencers who can help them with social selling.