How Ecommerce Brands Can Leverage Micro-Influencers
September 8, 2021 2:40 pm Leave your thoughtsImage by Diggity Marketing from Pixabay The eCommerce world is very profitable and is expected to reach $4.48 trillion by…
Author Archives for Rodger Smith
How to Deploy Micro and Nano Influencer Strategies
April 19, 2021 12:01 am Leave your thoughtsThe case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication…
Who are they: Mega, Micro and Nano Influencers
April 12, 2021 12:01 am Leave your thoughtsThe age of the mega influencer is maturing. Once dubbed the next frontier in marketing, mega influencers have priced themselves…
Social Commerce: Where Tech, Influencers and Brand Loyalty Intersect
April 5, 2021 12:01 am Leave your thoughtsMass retail has changed. Before Walmart and Amazon started selling everything, consumers relied more on brand familiarity, in-store availability and…
Is This Insanity?
March 20, 2021 1:05 pm Leave your thoughtsYou know that saying. The one about insanity. How doing the same thing over and over while expecting different results…
What Does It Take to Build an Army of Influencers?
January 15, 2021 5:25 pm Leave your thoughtsEveryone’s An Influencer, But Who Should You Recruit? Most smart social retailers understand the potential value of influencers as a…
How Experience Management Moves the Needle
June 1, 2020 6:33 pm Leave your thoughtsWhen interacting with a distributed salesforce, effectively managing their experience means knowing what data, content, and training an independent seller will need before they need it, and it requires an intricate understanding of their journey within your organization.